Search Engine Optimization (SEO) is the process of increasing the visibility of a website or a web page to users of web search engines. SEO drives traffic to a target website , creating more opportunities for a brand to connect with potential buyers or help them find valuable brand related resources and answer their questions.
The SEO process consists in using optimized keywords within a website. Trained SEO specialists create content including keywords, enabling a brand to appear on top of search engine search results.
