Social Media Marketing

A social media marketer uses social media platforms to connect with target customers, build a brand, increase sales, and drive website traffic. This is accomplished by creating content specifically tailored for each social media platform. A successful social media marketing identifies the voice and feel of a brand. Social Media Marketers post content according to that voice and a predetermined strategy, monitor responses and identify required adjustments. The main task of a social media marketer is creating content, engaging with customers as the brand, reviewing strategy and monitoring analytics.

Skills Needed

Digitally savvy – A good social media marketer can master a variety of common online tools to perform the work.
Social media platforms – Expert social media marketers understand social media platforms functionality deeply, as well as corresponding user demographics.
Writing skills – Good social media marketers can write effectively and in the tone of the brand.
Analytics – A talented social media marketer is able to understand website analytics and to make relevant suggestion for improving marketing campaigns on that basis.

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